Upcycling is to reuse discarded objects or material in such a way as to create a product of higher quality or value than the original. For us, Upcycling work in opposition to consumer culture. We believe that Upcycling is a reaction to a system that has failed to provide its citizens with prosperity and happiness and to secure a sustainable development for the earth that we live on. For us, Upcycling is a movement with the objective to reclaim authenticity and happiness, while at the same time limiting waste.
Who is an Upcyclista?
Anyone who sees beyond mass produced and beyond broken is an Upcyclista.